Social media vs Traditional media

social media - Stormzy

Stormzy used youtube to share his earliest music, this songs showed his freestyles and his earliest productions where he had no label and was hoping to be signed. This form of social media gave him exposure as he could get thousands of views, this getting him recognised. His "Wicked Skengman" series gained him attention as it was shared on multiple platforms like Facebook and Instagram. This gaining him a music label.

Arctic Monkeys

The band used social media websites like myspace to share their early music so their fans could download and share their copies.