Globalisation - the breaking down of physical barriers, so companies can operate worldwide
easier to break down barrier between country and country in digital age
changes and distribution - the channels of distribution have become more accessible
media globalisation - includes technologies
globalisation positives
- easier to distribute products through social media
for consumers
- effect local industry
- cultural imperialism - enforcing your views on other countries
- diaspora - people migrating from countries
Web 1.0 - refers to the first stage in the world wide web, entirely made up of webpages
Web 2.0 - second phase of the Internet which makes it interactive. changed from static to dynamic. named by Tim o reilly and Dale Dougherty(2004) - defined the era of the prosumer
Web 3.0 - this is not officially defined, uses intelligent technologies. High quality created by individuals using web 2.0
web 4.0 - utilise further intelligent technologies. This will mean social media preferences and shopping habit data could be used to create digital avatar and 'personal shopper'
wikinomics - wiki - editable website economics - business
tapscot and Williams - came up with Wikinomics
- Openness, which includes not only open standards and content but also financial transparency and an open attitude towards external ideas and resources
- Peering, which replaces hierarchical models with a more collaborative forum. Tapscott and Williams cite the development of Linux as the "quintessential example of peering."
- Sharing, which is a less proprietary approach to (among other things) products, intellectual property, bandwidth, scientific knowledge
- Acting globally, which involves embracing globalization and ignoring "physical and geographical boundaries" at both the corporate and individual level.
the way in which the power of the web's changed the power of the economy
physical - digital
web economics benefits
- wider distribution
- select target audience
- feedback on products
Prosumer - consumer - producer
people who are not professionals to make and sell media products
peering - working together
crowd funding - Kickstarter
crowd sourcing - getting people to work on a project with them(collab)
UGC
user generated content
people contributed to something else - fan art,
participatory culture - Jenkins 2006
Artic monkey - prosumer
was on Myspace
Imperialism - where a country imposes their views on another country
water cooler program - tv show that has a traditional audience
hypertext - text on a website linking to other text(hyperlink)
collaboration - the way producers can use social media to work together on large scale projects that are often international
Prosumer - An amateur producer who uses digital and online technologies to create and distribute media products with remaining costumers
Semantic web - The process of allowing automated processes/machines to understand meaning/hyperlinks to personalise content for the audience/user
www. - developed by Tim Berners lee to allow non programmers use the internet
most content was static with very little video or music most web content was information driven
Convergence Culture - A book by Henry Jenkins
Participatory culture - where the public act like consumers and producers
Social TV - posting about a tv show, tv we can talk about it
Second screening - a mobile device whilst watching tv
