Thursday, 19 December 2019

revision

project management tools

Onedrive

Microsoft Pages

Musicians and Social Media isadvantages

Ed sheeran leaving twitter

Marron 5 payphone(pirated song ever)


Passive audience

Logan Paul and posting that suicide video to youtube.

Donald Trump tweeting his extreme opinions to influence passive voters


Linkedin


  • create own professional account 
  • crowdsourcing people
  • promote business
Reddit

  • Microblogging app
  • electronic agora 

Thursday, 12 December 2019

LO1 - LO4 Revision

Censorship
Censorship is the suppression of speech, public communication, or other information, on the basis that such material is considered objectionable, harmful, sensitive, or inconvenient.Collaboration

Crowdfunding
The practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.

Crowdsourcing
the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet.

Cyber-dystopia
Cyber-dystopias center around the principles of the individual losing control, becoming dependent and being unable to stop change. Nye describes a society where the elite use technology to oppress and control mass groups of people.

Cyber-utopia
Cyber-utopianism – the belief that online communication is in itself emancipatory, and that the Internet favours the oppressed rather than the oppressor – has accompanied the Internet from its beginnings; and was the subject of critique by the Critical Art Ensemble as early as 1995.

Distribution
Digital distribution (also referred to as content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software.Download

Download
Download (D/L) is the process of receiving data from a central server to a user's computer. The source can be a Web server, FTP server, email server or other similar system. Download also refers to the copying of data from a main source to a computer.

Globalisation
As the names suggest, media globalisation is the worldwide integration of mediathrough the cross-cultural exchange of ideas, while technological globalisation refers to the cross-cultural development and exchange of technology.

Global reach
Global Reach refers to a business initiative to increase the access between a company and their current and potential customers through the use of the Internet. ... The website itself should be multi-lingual, easy-to-use, and have the ability to secure customer information.

Global village
Definition of global village. : the world viewed as a community in which distance and isolation have been dramatically reduced by electronic media (such as television and the Internet).

Grassroots production
A production made by Amateurs 

Institution
Media Institution is a company or organisation that is accountable for a mediatext. This could be through marketing, production, distribution or regulation.

Interactive
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions 

Long Tail
Initial sales can be overcome by post sales

Media regulation
Media regulation are rules enforced by the jurisdiction of law. ... The principal targets of media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc.

Meme
While social media is a platform for communication, memes are a way of expressing a culturally-relevant idea. A meme is an image or video that represents the thoughts and feelings of a specific audience. Most memes are captioned photos intended to elicit humor. However, there are many viral video memes too.

Moral panics
Moral Panic occurs when someone or something is defined by the media as a threat to the values or interests of society.
Multimedia
Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimediacontrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.

Personal
Personal media is any form of media designed for use by a specific person, in contrast to mass media, which is any form of media designed for use by large sets of people. Personal media can also denote person-to-person communications, such as speech, gestures, mail, and telephony.

Production
The Production Process. The production process refers to the stages (phases) required to complete a media product, from the idea to the final master copy. The process can apply to any type of media production including film, video, television and audio recording.

Professional
professional is a member of a profession or any person who earns their living from a specified professional activity.

Social media
Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.Social media 

channels
Social media such as Twitter and Instagram.

Social media measurement
Social media measurement, 'social mediamonitoring' or social listening is a way of computing popularity of a brand or company by extracting information from social media channels, such as blogs, wikis, news sites, micro-blogs such as Twitter

Social network aggregation
Social network aggregation is the process of collecting content from multiple social network services into one unified presentation. ... This allows potential customers to interact with all the social media posts maintained by the brand without requiring them to jump from site to site.

Streaming
Streaming media is video or audio content sent in compressed form over the Internet and played immediately, rather than being saved to the hard drive.. With streaming media, a user does not have to wait to download a file to play it. Because the media is sent in a continuous stream of data it can play as it arrives.Subcultures
a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.

Trolling
Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that was created by consumers or end-users of an online system or service and is publicly available to others consumers

UGC
Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that was created by consumers or end-users of an online system or service and is publicly available to others consumers

USP
a feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature and makes it more appealing.

Viral marketing
a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.

Wikinomics
Wikinomics is a term that describes the effects of extensive collaboration and user-participation on the marketplace and corporate world. Don Tapscott and Anthony D. Williams popularized the term in their book, Wikinomics: How Mass Collaboration Changes Everything , published in December 2006.

Thursday, 5 December 2019

LO4: Intouch Feedback

Synergy - working together of various social media channels
what is in the video or in the image, be specific
metric goal - not just likes there needs to be comments and retweets

Whole class strengths
  • key terms handle and folksomony

Month 1 - teasing 


Legal
ethical
  • make sure the music is not explicit 
  • Make sure models are of all sizes and not wearing the same swimsuit
  • data protection for audience in competition, this being terms and condition 
  • skin cancer for tanning product





Tuesday, 26 November 2019

LO4 Campaign Structure

New Terms
Metric Goal
  • realistic like goal for local companies 
  • to get as many comments as possible
Handle
  • Your Username


Measurement tool -


Social media planning tool - Huddle - Huddle allows files to be saved onto a cloud storage that allows people access the data from wherever.



Plan


Tuesday, 19 November 2019

LO4: Sales Funnel



The sales funnel is the process on how companies sell their products. It starts audience investment and creating awareness of their product. This then leads to audience interest in the product. This generate leads towards the audience to keep their product on top and on their audiences mind. This can be done by posting multiple photos from their account this going on top of their feed. With they can promote deals and discounts this making their product more desirable.




Task - Using Sales Funnel in case studies

Everspace 2

Generate Leads - Everspace 2 would create their Kickstarter and linking it to their Facebook account. They will already be known from their previous game

Building Creditbility - Everspace 2 then posted the same time on different channels such as their Instagram account and their Youtube Channel. Creating synergy between the accounts with logos and banners and housestyle.

Stay on Top Of Mind - The Everpace account started posting screenshots and posting information about the game including dates and compatability. This being on top of the followers feed. This appealing to their target audience directly.

Drive to sweet spot - On kickstarter they will have donnation deals which gives people who donnate a large sum of money. For example if someone donates 1,000 dollars they will get a model of the ships that feature in the game. These offers only applying to these donnators. Also small gameplay sections will be posted, this creating hype

Strengthen Relationships - Everspace 2 provides constant updates on multiple social medias of if they have reached their crowdfunding goal. Also they are going live in their Facebook account of them playing the game.

Earn Referals - A way that Everspace 2 can gain feedback for their product is through hashtags and retweets on twitter and also comments left on their trailer on youtube. After these trailer and screenshots Everspace could have posted on twitter using the hashtag "askeverspace" this inviting users to make comments and feedback to the developers. They could always do it on a live stream letting them get live questions with live answers.

Gemini Films

Generate Ideas -

Tuesday, 12 November 2019

Structure For social Media Campaign

  1. Objectives
  2. Primary Audience - throughout
  3.  Timeframe - throughout
  4. Time of year
  5. Key theoretical ideas to justify points
  6. social media platforms - throughout
  7. regularity of posts throughout
  8. Hashtags - throughout
  9. visual content - throughout
  10. Unique Aspects
  11. Traditional Marketing 
  12. Audience reactions - throughout to make sure release will be positive
  13. Measuring - audience interaction and common age
  14. aggregating - create a post and post on all social media

Tuesday, 5 November 2019

How to Launch Campaign

TASK:

  1. What are the objectives of the proposed brief?
  2. Using Google – what other social media channels are linked to this campaign? How do they fit the target audience and type of media product being launched?
  3. What type of content was published on these channels?
  4. How has synergy been used effectively? Give examples.
  5. Put a timeline together of content that was posted on social media and when since the launch (2nd October 2019 – see updates).

  1.  The objectives for the proposed brief was to raise enough money on kickstarter to be able to afford to create the game Everspace 2. This to create the sequel of the first Everspace. To make this they would need 450k to run it. To help inspire pledges they would offer price packages like involvement with the game. 
  2. On Instagram Everspace have their own Instagram account that posts regular screenshots of the game. This being later included into a hashtag called #screenshotsaturday this shows HD screenshots of the game during development. These screenshots had increased in frequency as the game was revealed on their Instagram story highlights. These will interest the user 


Summary
  • Promote/create awareness their new game Everspace 2
  • To generate crowdfunding to develop and publish the game
  • All campaigns to start with the 3-4 objectives
  • Instagram/twitter/facebook/youtube used
  • snapchat needs regular updates with links and hashtags for 24hrs each 
  • audience with disposable income for them to crowdfund
  • primary audience 18+ secondary audience 30+
  • Folksonomy - Hashtags and social links
  • videos of gameplay and sneak peaks - creates hype
  • be creative - time lapses, countdown, snapchat filter film related
  • banner is used on a variety of channels - synergy of a brand - logo and colours
  • social media aggregator - Hootsuite - allows to measure content on every social media
  • blended marketing - have traditional advertising - poster and magazines and billboards
  • posters and expo events - QR code to social media account 
  • tv adverts in a community radio show, local TV 
  • game appearing on the gadget show, channel 5

LO4: Starter Task

  1.  What is blended marketing and two advantages
using multiple platforms to create and promote a campaign. Throughout these platforms the same colours and logos and throughout.  
  • reaches a mass audience
  • good for targeting your below the line audience
Microblogging social network
  • Twitter - short insight into peoples lives, limited characters 
online mobile photo and video sharing app
Instagram - is online and app 

digital migrants - older people using the internet when they didn't grow up with it



In the exam
aggregation and measurement - make sure to state what I would do if the likes and comments are low or negative - directly target the audience
Audience Feedback
make sure to add 
what I would do with this feedback - creative ways 

  • twitter polls
  • highlight critics reviews - put the review as a banner on social media account


How to launch campaign
  • understand when to post and why.
  • scenarios will have a 6 month cycle
  • cycle 1 - Teasers - 1 Month - basic information - date, title, actors
  • cycle 2 - 2nd wave of teasers - end of the month - longer teaser trailer, snippets of narrative, sponsors, competitions 
  • cycle 3 - main campaign materials - 4 months - frequency of posting increasing, full length trailer, wanting feedback throughout, time of year 
  • structure - channel by chanel - date by date

Tuesday, 22 October 2019

LO4 Planning a social media campaign (Gemini Film)

Using the brief below answer the following:
1.    Highlight the key information in the scenario

2.    What are the objectives and aims of the campaign?

3.    What channels would you use to reach your PRIMARY and SECONDARY audience

4.    What content would you put on each channel and WHY?



Gemini Films are an independent film company based in the UK. The company wants to promote the opening of its new film ‘In Static’. The genre of the film is a gritty thriller with a BBFC certification of 15. The film will be released in July 2018. The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’. The narrative is centred on friendship and homelessness. Gemini Films wants to promote the film six months before the release. The trailer is complete.  

things I could be asked about in the exam


  •  Timescales/ milestones and review dates - production schedule or work plan
  • channels used to reach audience * - social media channels and why 
  • content plan - detailing what will be on every single channel
  • legal and ethical issues 
  • start with aims 
Objectives and aims

The aim of this campaign is to promote the film "In Static. The objective being to create hype and make this film a success. I would have to consider the genre of film it is. With this I would have to promote the film in a genre specific way e.g show a teaser with thriller aspects to it.

Instagram
  •  reaches the target audience as instagram has a young audience. This makes Instagram the primary audience.
  • short teaser trailer on their social media account. 
  • Using hashtags on their post such as the actors name because he is famous, also the title of the film, this creating exposure for the film.
  • Gemini Films will create a Instagram account and post photos to their followers. Their followers being primary audience. 
Facebook
  •  Gemini films will create a Facebook page that anyone in the world can follow, this appealing to their secondary audience mainly as they use facebook the most. Although this will also appeal to the primary audience as they will also use because facebook is a universal application.
  •  Gemini films can also go live on Facebook with behind the scenes interviews at premieres including the main actor. This creates hype for the film as people get more knowledge into it.
  • Gemini films post a photos of the cast and allow people to comment on the photos. Because Facebook is the owner of Instagram then they can be synergy between the posts this making sure the overall message of the film including key dates and genre of the film is consistent throughout.
Snapchat
  • The main actor Harry Sparkie can takeover the gemini snapchat account and post to its followers a question and answer session allowing the main demographic to ask questions and get a direct answer by the actor. This creating a connection between the fans.
  • They can also raise awareness for homelessness by adding a link into their videos they share to a website that gives donations to any homeless charities.
  • Gemini films can create a story that will pop up on the users feed. This can be posted on everyday until the release of the film this making sure that the audience do not forget about it.
  • Snapchat is a social media app that will appeal to younger people as they it is more youth friendly with features such as sending photos and videos, this hosting Instatic's primary audience.
Twitter
  • Gemini films can retweet Harry sparkies tweets about the film this creating more expsure for the film and the actor. 
  • Gemini films can create a twitter account called In Static and post just film releated content such as teaser and mini scenes to its followers.
  • Gemini films can use hashtags to promote the film and get In Static on the trending page for the UK to see.
  • The primary audience of this app being younger people, this being their primary audience as Instatic is a 15 BBFC certification.