Microblogging

microsblogging - any Web 2.0 platform, share small amounts of content to link to other websites
cultural constraints - media controlled by the governement

Examples - real world

theorists

concepts are transfered between units

The negative impact of social media

• Unrealistic expectations and self image - edited photos of celebrities 
• trolling and catfish - man called Darren who is portraying himself as sue a pretty model on social media 
• representations of corporate identity/culture - 
• naivety of audience
• degradation of traditional cultural boundaries

LO1: How audiences are profiled by media organisations

target audience are selected by criteria by media producers

• Gender
• Age
• Disposable Income
• Geographic Location
• Interest
• Ideal self/Partner

Spector

• mostly male gender
• 25+ year olds
• High disposable income B
• mostly live in London 
• politics and art and reading
• a politician

NME

• Male
• average age is 25
• C1
• 
  
• music and digital 

Theorist 

Maslows Hierarchy of needs(1943)

• This can arguably be applied to social media 
• the use of likes for examples fulfils the psychological needs for belonging and esteem 
• media producer know this

Other groups can give negative connotations to certain groups that use certain products. This being done on social media. e.g Starbucks and Ugg boats and a coat can label people as Basic Bitch this creating negative publicity.

H&m had a product that had monkey words on it. Because of the race of the model, there was racial connotations on social media 

Target audience see the video

Ta - share video 

Secondary Audience 

SA - Share video

LO1: Developments in web technologies

Technological Change

• 1993 before Web 1.0 the Nokia 2110
• spec 
• Make and receive calls 
• SMS 
• small
• lcd screen
• pull out Aerial

• 2007 - iPhone released
• multi touch
• big screen 
• no keyboard

Web 2.0 

allows the user too be the producer

allowed changes in distribution 

wikinomics Tapscott and Williams 

• openess - not only about the standards about the film, everyone knows about the payment 
• peering - replaces the hierarchy - everyone on same level 
• Sharing - less proprietary approach - loads of people can access 
• and acting globally - embracing globalisation ignoring the physical boundaries 
• The use of mass collaboration in business in recent history can be seen as extension of the trend in business to outsource. Externalise formerly internal business functions to other businesses/individuals 
• The difference however is that instead of an organised business body brought into being specifically for unique function, mass collaboration relies on individual agents to come together and cooperative to improve a given operation or solve a problem 

How did technological advancements influences the growth of wikinomics?

Technology has improved throughout the years as the internet has become faster through the years as the internet has increased in popularity. This allowed one of the wikinomic concepts to be used regularly, this being the concept "acting globally" This allows people to communicate easily when their are countries apart. The different platforms like social media makes it easier to find people through the world.

Chris Anderson Long tail theory 2006 - sales always continue through the years cause of distribution 

products with low sales can become a high sales company because of various distribution methods 

example - anchorman didn't do well in 2004 and only took 90 million 

dvd did well because of the distribution e.g amazon and social media became popular so people talked about it this creating exposure 

Sheffield film competed on iTunes for two weeks with Disney. cost is less and distribution is more.

LO3:Understand how global industries use soical media

1. Can connect with target audience over different platforms 
2. The industries will be able to look at their demographic through their followers
3. can be used to promote their project or campaign
4. Wider Audience 
5.  Trach Audience - the audience reach(Pre-Production)
6. Tracking Comments/Feedback on posts - Instagram

Why is social media a useful tool for global industries when managing a global campaign

How To Devlop A project

• other people that aren't prosumers use social media, Industry uses social media too
• collaborate
• to generate ideas

Prosumer - A person who consumes the product and produces the product as well using online technologies, They are an amateur 

Grassroots Production - can be a project that is local and for the community. Anyone can make a grass root projects, a group of people collaborating to make a project for a specific niche audience. They do it for them selves. They get the crowdfunding for it. very common with charities, very small scale, includes citizen journalism - home videos that are sent to news outlets, the public reporting on events or situation links with grassroots as they are home videos. Social media allows this 

3 documents used in the pre-production

• mind map
• blue sky thinking 
• moodboard
• Production schedule - if the question asks for milestones and tasks use this.
• call sheet - use for any visuals 
• location recce and release and consent forms

Tools used to manage a project - online for collabprative projects 

Use examples in exam

3 benefits:

• Allows people to be part of the company from their homes. This makes the work easier to access and allows the it to be accessed at anytime. This increasing the work done and improves the company as a whole. 
• easy communication between the whole team can be performed as all the messages that sent back and forth are all in one place which is easily accessible to the whole team at the same time. This being less time consuming.
•  The company because of these online tools do not have a fixed address. This helps the company in terms of globalisation and the fact that their company can be located wherever through the members being scattered around the world.

3 examples with summaries 

Huddle

Huddle is a cloud based collaboration platform that allows companies to save files to their cloud storage and be accessed easily from any member of the company. Other from cloud storage, Huddle allows the users to communicate within the company group. This is beneficial as it is quick and easy to communicate project plans and overall feedback.

Glip

Glip allows the user to find out what the most recent thing the company did very quickly and easily this keeping them up to date with the recent improvements within the company. Milestones can also be set within the application of which member has a certain job and for when. Also sharing documents is easier and safer as their is permission needed from company members.

Freedcamp

Recent activity is shown on the dashboard of the website as a sort of starter, showing glimpses of the recent activities the company has made keeping the user up to date. Recordings of times can be used to show the team how much has been spent on a task. This is useful as it shows the team if they need to speed up or spend more time on a certain activity.

Social Media Measurement

• finding out the data about how popular a brand is . 
• this is a way to show how successful a brand is - was the use of social media right?
•  used for current trends

1. Getting data from different websites and analysing it with other metrics(data categories) e.g. time spent on a page - click through rates - content share - sharing externally to social media 
2. various monitoring platforms on social media. It involves application programme interface(API) provided by social platforms that are created for 3rd party developers for their own apps
3. technology companies get data from data resellers - they update our details regularly 
4.  

• 
  

Social media vs Traditional media

social media - Stormzy

Stormzy used youtube to share his earliest music, this songs showed his freestyles and his earliest productions where he had no label and was hoping to be signed. This form of social media gave him exposure as he could get thousands of views, this getting him recognised. His "Wicked Skengman" series gained him attention as it was shared on multiple platforms like Facebook and Instagram. This gaining him a music label.

Arctic Monkeys

The band used social media websites like myspace to share their early music so their fans could download and share their copies.