LO1: How audiences are profiled by media organisations

target audience are selected by criteria by media producers

• Gender
• Age
• Disposable Income
• Geographic Location
• Interest
• Ideal self/Partner

Spector

• mostly male gender
• 25+ year olds
• High disposable income B
• mostly live in London 
• politics and art and reading
• a politician

NME

• Male
• average age is 25
• C1
• 
  
• music and digital 

Theorist 

Maslows Hierarchy of needs(1943)

• This can arguably be applied to social media 
• the use of likes for examples fulfils the psychological needs for belonging and esteem 
• media producer know this

Other groups can give negative connotations to certain groups that use certain products. This being done on social media. e.g Starbucks and Ugg boats and a coat can label people as Basic Bitch this creating negative publicity.

H&m had a product that had monkey words on it. Because of the race of the model, there was racial connotations on social media 

Target audience see the video

Ta - share video 

Secondary Audience 

SA - Share video