- created by Chris anderson in 2006
- how people are accessing music
- change from physical to digital
- physical only had the top 40 hits
- pre digital - only top artists will make money
- niche products are making more than the hits
- because people can access this niche products, they are making more than the hits
- long tail because of the length of the niche products which is making more than the hits.
Long tail is the theory created by Chris Anderson that music created by popular artists makes just as much as niche products that come from this product. The reasoning because of the mass coverage that the company's has then the niche products has the same amount of exposure as the main products. An example of this is Netflix. On Netflix there is a variety smaller and larger films. Because of there platform they make the same money.
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