The sales funnel is the process on how companies sell their products. It starts audience investment and creating awareness of their product. This then leads to audience interest in the product. This generate leads towards the audience to keep their product on top and on their audiences mind. This can be done by posting multiple photos from their account this going on top of their feed. With they can promote deals and discounts this making their product more desirable.
Task - Using Sales Funnel in case studies
Everspace 2
Generate Leads - Everspace 2 would create their Kickstarter and linking it to their Facebook account. They will already be known from their previous game
Building Creditbility - Everspace 2 then posted the same time on different channels such as their Instagram account and their Youtube Channel. Creating synergy between the accounts with logos and banners and housestyle.
Stay on Top Of Mind - The Everpace account started posting screenshots and posting information about the game including dates and compatability. This being on top of the followers feed. This appealing to their target audience directly.
Drive to sweet spot - On kickstarter they will have donnation deals which gives people who donnate a large sum of money. For example if someone donates 1,000 dollars they will get a model of the ships that feature in the game. These offers only applying to these donnators. Also small gameplay sections will be posted, this creating hype
Strengthen Relationships - Everspace 2 provides constant updates on multiple social medias of if they have reached their crowdfunding goal. Also they are going live in their Facebook account of them playing the game.
Earn Referals - A way that Everspace 2 can gain feedback for their product is through hashtags and retweets on twitter and also comments left on their trailer on youtube. After these trailer and screenshots Everspace could have posted on twitter using the hashtag "askeverspace" this inviting users to make comments and feedback to the developers. They could always do it on a live stream letting them get live questions with live answers.
Using Google – what other social media channels are linked to this campaign? How do they fit the target audience and type of media product being launched?
What type of content was published on these channels?
How has synergy been used effectively? Give examples.
Put a timeline together of content that was posted on social media and when since the launch (2nd October 2019 – see updates).
The objectives for the proposed brief was to raise enough money on kickstarter to be able to afford to create the game Everspace 2. This to create the sequel of the first Everspace. To make this they would need 450k to run it. To help inspire pledges they would offer price packages like involvement with the game.
On Instagram Everspace have their own Instagram account that posts regular screenshots of the game. This being later included into a hashtag called #screenshotsaturday this shows HD screenshots of the game during development. These screenshots had increased in frequency as the game was revealed on their Instagram story highlights. These will interest the user
Summary
Promote/create awareness their new game Everspace 2
To generate crowdfunding to develop and publish the game
All campaigns to start with the 3-4 objectives
Instagram/twitter/facebook/youtube used
snapchat needs regular updates with links and hashtags for 24hrs each
audience with disposable income for them to crowdfund
primary audience 18+ secondary audience 30+
Folksonomy - Hashtags and social links
videos of gameplay and sneak peaks - creates hype
be creative - time lapses, countdown, snapchat filter film related
banner is used on a variety of channels - synergy of a brand - logo and colours
social media aggregator - Hootsuite - allows to measure content on every social media
blended marketing - have traditional advertising - poster and magazines and billboards
posters and expo events - QR code to social media account
