LO3:Understand how global industries use soical media

1. Can connect with target audience over different platforms 
2. The industries will be able to look at their demographic through their followers
3. can be used to promote their project or campaign
4. Wider Audience 
5.  Trach Audience - the audience reach(Pre-Production)
6. Tracking Comments/Feedback on posts - Instagram

Why is social media a useful tool for global industries when managing a global campaign

How To Devlop A project

• other people that aren't prosumers use social media, Industry uses social media too
• collaborate
• to generate ideas

Prosumer - A person who consumes the product and produces the product as well using online technologies, They are an amateur 

Grassroots Production - can be a project that is local and for the community. Anyone can make a grass root projects, a group of people collaborating to make a project for a specific niche audience. They do it for them selves. They get the crowdfunding for it. very common with charities, very small scale, includes citizen journalism - home videos that are sent to news outlets, the public reporting on events or situation links with grassroots as they are home videos. Social media allows this 

3 documents used in the pre-production

• mind map
• blue sky thinking 
• moodboard
• Production schedule - if the question asks for milestones and tasks use this.
• call sheet - use for any visuals 
• location recce and release and consent forms

Tools used to manage a project - online for collabprative projects 

Use examples in exam

3 benefits:

• Allows people to be part of the company from their homes. This makes the work easier to access and allows the it to be accessed at anytime. This increasing the work done and improves the company as a whole. 
• easy communication between the whole team can be performed as all the messages that sent back and forth are all in one place which is easily accessible to the whole team at the same time. This being less time consuming.
•  The company because of these online tools do not have a fixed address. This helps the company in terms of globalisation and the fact that their company can be located wherever through the members being scattered around the world.

3 examples with summaries 

Huddle

Huddle is a cloud based collaboration platform that allows companies to save files to their cloud storage and be accessed easily from any member of the company. Other from cloud storage, Huddle allows the users to communicate within the company group. This is beneficial as it is quick and easy to communicate project plans and overall feedback.

Glip

Glip allows the user to find out what the most recent thing the company did very quickly and easily this keeping them up to date with the recent improvements within the company. Milestones can also be set within the application of which member has a certain job and for when. Also sharing documents is easier and safer as their is permission needed from company members.

Freedcamp

Recent activity is shown on the dashboard of the website as a sort of starter, showing glimpses of the recent activities the company has made keeping the user up to date. Recordings of times can be used to show the team how much has been spent on a task. This is useful as it shows the team if they need to speed up or spend more time on a certain activity.

Social Media Measurement

• finding out the data about how popular a brand is . 
• this is a way to show how successful a brand is - was the use of social media right?
•  used for current trends

1. Getting data from different websites and analysing it with other metrics(data categories) e.g. time spent on a page - click through rates - content share - sharing externally to social media 
2. various monitoring platforms on social media. It involves application programme interface(API) provided by social platforms that are created for 3rd party developers for their own apps
3. technology companies get data from data resellers - they update our details regularly 
4.  

•