- What is blended marketing and two advantages
using multiple platforms to create and promote a campaign. Throughout these platforms the same colours and logos and throughout.
- reaches a mass audience
- good for targeting your below the line audience
Microblogging social network
- Twitter - short insight into peoples lives, limited characters
online mobile photo and video sharing app
Instagram - is online and app
digital migrants - older people using the internet when they didn't grow up with it
In the exam
aggregation and measurement - make sure to state what I would do if the likes and comments are low or negative - directly target the audience
Audience Feedback
make sure to add
what I would do with this feedback - creative ways
- twitter polls
- highlight critics reviews - put the review as a banner on social media account
How to launch campaign
- understand when to post and why.
- scenarios will have a 6 month cycle
- cycle 1 - Teasers - 1 Month - basic information - date, title, actors
- cycle 2 - 2nd wave of teasers - end of the month - longer teaser trailer, snippets of narrative, sponsors, competitions
- cycle 3 - main campaign materials - 4 months - frequency of posting increasing, full length trailer, wanting feedback throughout, time of year
- structure - channel by chanel - date by date
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