How to Launch Campaign

TASK:

1. What are the objectives of the proposed brief?
2. Using Google – what other social media channels are linked to this campaign? How do they fit the target audience and type of media product being launched?
3. What type of content was published on these channels?
4. How has synergy been used effectively? Give examples.
5. Put a timeline together of content that was posted on social media and when since the launch (2^nd October 2019 – see updates).

1.  The objectives for the proposed brief was to raise enough money on kickstarter to be able to afford to create the game Everspace 2. This to create the sequel of the first Everspace. To make this they would need 450k to run it. To help inspire pledges they would offer price packages like involvement with the game. 
2. On Instagram Everspace have their own Instagram account that posts regular screenshots of the game. This being later included into a hashtag called #screenshotsaturday this shows HD screenshots of the game during development. These screenshots had increased in frequency as the game was revealed on their Instagram story highlights. These will interest the user 

Summary

• Promote/create awareness their new game Everspace 2
• To generate crowdfunding to develop and publish the game
• All campaigns to start with the 3-4 objectives
• Instagram/twitter/facebook/youtube used
• snapchat needs regular updates with links and hashtags for 24hrs each 
• audience with disposable income for them to crowdfund
• primary audience 18+ secondary audience 30+
• Folksonomy - Hashtags and social links
• videos of gameplay and sneak peaks - creates hype
• be creative - time lapses, countdown, snapchat filter film related
• banner is used on a variety of channels - synergy of a brand - logo and colours
• social media aggregator - Hootsuite - allows to measure content on every social media
• blended marketing - have traditional advertising - poster and magazines and billboards
• posters and expo events - QR code to social media account 
• tv adverts in a community radio show, local TV 
• game appearing on the gadget show, channel 5