LO4: Sales Funnel

The sales funnel is the process on how companies sell their products. It starts audience investment and creating awareness of their product. This then leads to audience interest in the product. This generate leads towards the audience to keep their product on top and on their audiences mind. This can be done by posting multiple photos from their account this going on top of their feed. With they can promote deals and discounts this making their product more desirable.

Task - Using Sales Funnel in case studies

Everspace 2

Generate Leads - Everspace 2 would create their Kickstarter and linking it to their Facebook account. They will already be known from their previous game

Building Creditbility - Everspace 2 then posted the same time on different channels such as their Instagram account and their Youtube Channel. Creating synergy between the accounts with logos and banners and housestyle.

Stay on Top Of Mind - The Everpace account started posting screenshots and posting information about the game including dates and compatability. This being on top of the followers feed. This appealing to their target audience directly.

Drive to sweet spot - On kickstarter they will have donnation deals which gives people who donnate a large sum of money. For example if someone donates 1,000 dollars they will get a model of the ships that feature in the game. These offers only applying to these donnators. Also small gameplay sections will be posted, this creating hype

Strengthen Relationships - Everspace 2 provides constant updates on multiple social medias of if they have reached their crowdfunding goal. Also they are going live in their Facebook account of them playing the game.

Earn Referals - A way that Everspace 2 can gain feedback for their product is through hashtags and retweets on twitter and also comments left on their trailer on youtube. After these trailer and screenshots Everspace could have posted on twitter using the hashtag "askeverspace" this inviting users to make comments and feedback to the developers. They could always do it on a live stream letting them get live questions with live answers.

Gemini Films

Generate Ideas -