LO3 Blended Marketing And synergy

Reaching a potential audience

The use of social media alongside TV, magazine, film sponsorship promotion cannot be used in isolation

blending market only works if you promote the product in a range of services

downsides of isolation

• cannot target a wide audience 
• if you only use one type of marketing 

same theme must be across different platforms to create that brand and create synergy

colours 

house style

imagery

font style 

hashtags

Mention the importance of blending a campaign across different platforms - justify, key terms