LO1/LO2 - Understand the impact of social media and globalisation on media audiences and producers

global village - The term used to describe how the web instantly connects audiences all over the world
Marshall McLuhan 1964 - suggested that TV would create a global village, as a medium central to communicating ideas. He also predicted a library network accessible everywhere that would allow access to all forms of information( Web 2.0 effectively)

Web Utopians - These who see the web and social media technologies as having as benefit to society as aa whole
A perfect society
web utopia - those who see the web social media technologies as having benefits to society as a whole

Electronic Agora - online meeting spaces such as forums where people can discuss a range of topics and achieve collaborations

The 'Agora' is a place in Greece, people would exchange ideas, philosophers such as plato, Aristotle, Socrates spoke here. The electronic agoara (Rheingold 1991) - is the idea that the web can be used for the exchange of ideas and socialise as avatars.
This has been been widely adopted by the open source and esports communites

The record collector - a local shop that sells CDs

• Instagram
• Facebook pages
• Twitter

electronic agora can be harmful as the users can use places like chat rooms to give the company bad publicity, this decreasing the users for the company decreasing the revenue.

Soundcloud is free = free promotion

can give access to the global village

web utopia - crowdfunding 

• The concept of web Utopianism fits with crowdfunding 
• The small producer has the potential for a mass funding, bypassing heavy investment and control from big companies 
• Kickstarter, indiegogo etc. allows funding from a wide variety of people

Iron sky was funded by indigo and was partially released. I t did not go well

Homework
Veronica Mars (film)

• 91,585 backers on Kickstarter 
• They more than doubled their money goal
• Was the fastest to make a million dollars

Thanks to the amount of people sharing this project on kickstarter to other forms of social media the film became the fastest project to make its required target. Because this was shown to different countries the use of globalisation.

Wish I was there (film)

• 46,00 backers
• raised over 3 million

It raised more than 3 million, this was helped by global rewards. This use of globalisation excited people and involved the backers. This including meeting the backers. This can then be documented on social media, this enticing more people. The use of kickstarter means that the projected is promoted 24/7 to the global village