- when a certain thing is very popular on social media, we use hashtags to help it gain attentions e.g Twitter - professionals will do it aswell
Advantages
- drawing more attention to your product this creating hype
- starts before release - pre production
- really good for product updates
- wider audience reach
social media aggregation
- a platform that collects data from all social medias and puts them into one area, this showing a range of data like demographic
- aggregating - sorting
- collecting data from all your social media in one place, feeds can be live streamed to a range devices(technological convergence)
- a project manager would use this
- can physically see
- can measure the traffic - how many people are sharing it or talking about it
- easily accessible
project management tools that can be used to help manage a project collaboratively
- a project management tool allows multiple people to work on a project at the same time from different places in the world.
Social media and 'search engine optimisation' SEO
search engine
google
bing!
Yahoo
ask jeeves
chrome
firefox
A platform that allows you to search for anything
due to web 3 can have personal searches - habits and likes and dislikes
optimising the amount of hits by using words that people might use
puts your content at the top of any google search more chances of an audience visiting that site
marketing strategy that affects the visibility of a website in a search engine
search engine optimisation tool
Moringscore
click through rate CTR - 7 seconds you spend on a website
top of the webranking gets the most click rate
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